Creating a good content is not really something that is difficult if you do it properly. The content has a purpose and when you know this purpose, you can hardly avoid creating distinctive content.
Mark the contents
Regardless of where you post your content, it must be obvious that it is yours. USE the same fonts, colors, image types and so on when creating content and publishing efforts. The brand goes beyond appearance. The tone of voice and the values of your brand should be shown through as well.
Create content that your audience wants
When you take the time to get to know your audience, you will have less difficult time to develop and create the content that your audience really wants. Go to the events you will do. Go to the forums where they participate. Talk to them and listen to them especially and you’ll know what they want.
Use metrics to develop content ideas
The use of analysis to really know what happens depending on the data you look at, is an effective way to determine what type of content you are going to create for your Blog, social network and other places.
Read/listen to your competition
Find your competition and dissects its contents. What do they publish, when and why? Download your offers; Buy something they sell. This will help you get to know your audience better because it buys your competition.
Use software like Google to do keyword search. Investigating the keywords your competitors use to get traffic is a great way to develop content that they take part of that traffic.
Develop the people of the public
Within the shopping cycle of your audience, there are many opportunities to create content just for one person depending on where they are now. Watch the purchase cycle of your customers and develop content for each type of person who might be in that part of your funnel.
Know your customers ‘ goals
One way to develop content is also to know what your customers ‘ goals are, depending on how you relate to your products and services. For example, if you sell a “How to ” In public speaking, how can you relate to what your audience needs?
Discover industry trends
Industry trends are very important for content creation, as you should keep up to date of new information and technologies being developed. You can use everything that comes from your main industry as a starting point for accurate, well-obtained content.