Designing and building a site is probably one of the most important elements for any business. Businesses around the world rely on their online commerce to increase revenue, improve visibility and help with their customer base.
While having a fantastic-looking site full of valuable information and high-quality images is beneficial, it’s also important that the site runs smoothly. Any site should be easy to navigate, quick to load and easy to use. If these three boxes are unchecked, you may lose customers and revenue instead of earning them.
One of the most important decisions you’ll have to make when you put a site together is which server to use. Many server companies offer different packages, many with unlimited access. All of this is good news, but you’ll still need to do some homework to determine which ones are online rather than down, which offer higher speeds and are accessible from around the world.
A company that offers server space is one thing, but not everyone ticks the boxes that you think are important to your business, so do your homework and make your selection carefully, taking into account speed, functionality and performance.
Another important element is to cache any landing page, this will help the pages load faster and ensure that your customers have a pleasant online experience. Using website load speed testing tools can also help ensure that these pages load easily and without delay, reducing the risk of your customers moving to another website to find what they’re looking for .
When designing your website, it is very important that the pages are clearly named. This can help your customers find what they’re looking for with ease and even help you in search results. Keep in the way that even pages with simple names need to be loaded quickly to improve customer experience and retention.
Using website load-speed testing web performance tools can improve visitor interaction with the site. In many cases, a customer will visit a site and start looking through the pages to see what they like, they can already have a specific product or service in mind. If they can’t get to the page quickly and easily, they’re just going to move on. It is important to thoroughly analyze the site to ensure that you can manage the load and improve the customer experience. In turn, the customer will be more engaged, perhaps looking at more products and services than originally planned, possibly resulting in the sale.
The website load speed testing tools is also useful to help you identify problems as soon as they occur or from the beginning. To improve the functionality and performance of your site using these software options, you can have a huge and positive impact on your business and customer experience.
Knowing how long your customers are uploading allows you to put in your shoes using your site. While you can test the site yourself after it has been developed, chances are you will be the only person there, you need to know how it will be managed when there are a large number of customers online at any given time. The site should be able to operate under stress without compromising the vision of its customers on the site and how they feel works.
Keep in the way that as your business grows, as well as your customer base, this can result in a large number of customers accessing your site at any time. It is essential that your website can handle the load that has been placed on you during the longer periods of time, offering exceptional service to all its customers.
Use these free tools below for testing your website’s speed:
Pingdom speed test-analyze your website load speed
GTmetrix – test website performance
Google PageSpeed Insights website speed test tool – for desktop and mobile versions of your site
Dareboost – Analyze and Optimize your website
Webpagetest – website speed test from multiple locations
Dotcom-Monitor – test your website speed from 25 locations worldwide
LoadImpact – website performance testing solution
