Review: LG OLED77G26LA Ultra slim OLED Evo

Behold the LG OLED77G26LA, a 77-inch OLED Evo 4K Ultra HD HDR Smart TV that redefines your viewing experience. LG’s Evo panel takes the already stunning OLED picture quality to new heights, delivering unprecedented brightness and clarity. But that’s not all; this LG 77-inch TV introduces cutting-edge heat dissipation technology, enhancing the picture’s brilliance beyond the original Evo screen. If you crave lifelike, brilliant images, the LG OLED77G26LA stands as the pinnacle of excellence.

Designed to complement your living space, the LG OLED77G26LA boasts a slimline ‘Gallery’ design that seamlessly integrates into your room’s aesthetics. With the latest G-series OLED TVs featuring an even slimmer bezel, this TV oozes sleek style. Mount it flush to the wall using the supplied wall bracket for a stunning appearance (Please note that the stand is not included, but the LG ST-G26ST8377 stand is available at an additional cost).


Alpha 9 Gen 5 Processing for Enhanced Audio and Visuals

LG’s Alpha 9 processor, now in its fifth generation, brings sound and vision optimization to the forefront. Employing AI technology, it fine-tunes picture and sound to perfectly match your content, whether it’s movies, sports, gaming, or regular TV. With advancements in picture tone-mapping, background enhancement, and upscaling, picture processing has never been more advanced. Virtual sound channel up-mixing elevates from 5.1.2 to 7.1.2, enveloping you in a richer soundscape.

AI Picture / Sound Pro

The LG OLED77G26LA utilizes AI Picture Pro, armed with a massive database of over one million visual data points and deep-learning algorithms. It identifies content, eliminates noise, and optimizes the picture for unrivaled clarity. AI Sound Pro taps into more than 17 million audio data points, distinguishing voices, effects, and frequencies, then tailoring the sound to suit the genre, delivering natural audio quality.

Experience unparalleled detail in any lighting condition with Dolby Vision IQ. This LG OLED TV utilizes data within the signal and light sensors to dynamically adjust the picture quality for optimal contrast without compromising depth. Enjoy consistent picture quality, whether you’re watching a brightly lit sports event or a moody movie; Dolby Vision IQ adapts to your environment.

For avid cinephiles, Filmmaker Mode is a dream come true. Crafted in collaboration with filmmakers and Hollywood studios, it ensures you experience cinematic vision exactly as the director intended. Overriding the TV’s motion and picture processing, Filmmaker Mode presents the correct aspect ratio, color, and frame rate for an authentic cinematic experience.

Gamers will appreciate the improved Game Optimiser, offering quick access to vital settings, including five game genre presets, including one for sports games. Equipped with 48Gbps HDMI 2.1 sockets, this LG TV is ready to unleash the full potential of today’s and future gaming consoles. Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) ensure a smoother and more responsive gaming experience.


Here are some potential drawbacks or cons to consider when evaluating the LG OLED77G26LA:

Price: OLED TVs, especially larger ones like the LG OLED77G26LA, tend to be relatively expensive compared to other TV technologies. The cost can be a significant factor for budget-conscious buyers. (£3,999.98)

Burn-in Risk: OLED screens are susceptible to burn-in, which occurs when static images are displayed for extended periods. While modern OLED TVs employ various technologies to mitigate this issue, it’s still a concern for some users, particularly if they plan to use the TV for tasks like gaming or as a computer monitor with static elements.

Limited Brightness in HDR: While OLED TVs offer exceptional contrast and black levels, they may not achieve the same peak brightness levels as some high-end LED/LCD TVs. This can impact HDR performance, especially in brightly lit rooms.

Screen Size and Space Requirements: A 77-inch TV is substantial and may not fit well in smaller rooms. You’ll need adequate wall space or a suitable stand to accommodate its size.

No Stand Included: The LG OLED77G26LA doesn’t come with a stand included, and the optional stand (LG ST-G26ST8377) is available at an additional cost. This can add to the overall expense.

Complex Features: While LG’s webOS is praised for its smart TV capabilities, some users might find the abundance of features and settings overwhelming. It may take some time to fully explore and configure the TV to their preferences.

Soundbar May Be Needed: While the TV boasts improved sound quality compared to lower-tier models, audiophiles or those seeking a cinematic experience may still want to invest in a soundbar or external audio system for enhanced audio quality.

Future Proofing: While the LG OLED77G26LA supports HDMI 2.1 for gaming and future-proofing, it’s worth considering whether you’ll fully utilize these features, as HDMI 2.1 content is still emerging, and compatible devices may be limited.

Maintenance: OLED TVs require some care to prevent burn-in, such as avoiding static images for extended periods and running pixel-refreshing routines periodically. This might not be suitable for users seeking a low-maintenance TV.

Energy Consumption: OLED TVs can be less energy-efficient than LED/LCD counterparts, especially when displaying bright content. This may result in higher energy bills over time.

It’s essential to weigh these cons against the TV’s numerous advantages and your specific needs and preferences before making a purchase decision. Additionally, consider factors like room lighting, viewing distance, and usage patterns when evaluating whether the LG OLED77G26LA is the right choice for you.

The LG OLED77G26LA boasts an enhanced 4.2 speaker system, delivering more impressive sound than lower-tier models, with 60 watts of power for a richer, room-filling audio experience. AI Sound Pro employs advanced algorithms to up-mix two-channel audio to virtual 7.1.2 sound, providing an immersive soundscape with enhanced dialogue. With a built-in Dolby Atmos processor, this 77-inch LG TV decodes Atmos soundtracks, offering enveloping audio.

OLED77G26LA – images LG

LG’s webOS system continues to set the standard as one of the best smart TV platforms. The latest webOS 22 offers improved personalization and recommendations, allowing you to create up to six personalized profiles with individual viewing suggestions, sport alerts, and app lists.

NFC Magic Tap – Seamless Content Mirroring

Access your webOS TV profile via your smartphone using the NFC Magic Tap app. NFC Magic Tap lets you mirror content from your mobile to the TV and even between multiple TVs in your home using the Room To Room Share function. Say goodbye to additional set-top boxes as you enjoy cable or satellite content on multiple screens effortlessly.

Featuring LG’s ThinQ AI technology, you can effortlessly control your Home IoT ecosystem with natural voice recognition. With Google Assistant and Amazon Alexa built-in, managing your LG OLED TV and accessing your desired entertainment is easier than ever.

Experience images coming to life on the stunning LG OLED77G26LA, the epitome of entertainment excellence.


G-Sync Compatible (Nvidia) Yes
ALLM (Auto Low Latency Mode) Yes
FreeSync Compatible (AMD) Yes
Game Optimiser Yes (Game Dashboard)
HGIG Mode Yes
VRR (Variable Refresh Rate) Yes
Refresh Rate 100Hz Native
Display Resolution 4K Ultra HD (3840 x 2160)
Display Type 4K OLED
Wide Colour Gamut Perfect Colour
AI Brightness Control Yes
Motion OLED Motion
Picture Mode 9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
AI Picture AI Picture Pro
AI Genre Selection Yes (SDR/HDR/Dolby HDR)
AI Upscaling AI 4K Upscaling
Dimming Technology Pixel Dimming
Dynamic Tone Mapping Yes (Dynamic Tone Mapping Pro)
HDR (High Dynamic Range) Dolby Vision IQ / HDR10 / HLG
HFR (High Frame Rate) 4K 120 fps (HDMI, RF, USB)
Picture Processor α9 Gen5 AI Processor 4K
Sound Mode Share Yes
AI Sound AI Sound Pro (Virtual 7.1.2 Up-mix)
Bluetooth Surround Ready Yes (2 Way Playback)
Clear Voice Pro Yes
Dolby Atmos Yes
LG Sound Sync Yes
Simultaneous Audio Output Yes
Art Gallery Yes
Family Settings Yes
Home Dashboard Yes
Operating System (OS) webOS 22
Sports Alert Yes
ThinQ Yes
USB Camera Compatible Yes
Works with Apple Airplay2 Yes
Works with Apple Homekit Yes
Grey Scale Yes
High Contrast Yes
Invert Colours Yes
Bar Code 8806091612236
Bluetooth Support Yes (v 5.0)
Simplink (HDMI CEC) Yes
SPDIF (Optical Digital Audio Out) Yes
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