Webllena
Cookie Policy
Effective Date: 24-Jun-2024
Last Updated: 24-Jun-2024
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
If you want to learn more about cookies, or how to control, disable, or delete cookies, please visit
AboutCookies.org for detailed guidance. In addition, certain third-party advertising networks, including Google, allow users to opt out of or customize preferences associated with your internet browsing.
Learn more about this feature from Google.
Each cookie falls within one of the four following categories:
| Category |
Description |
| 1. Essential cookies |
Essential cookies (First-Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. |
| 2. Analytics cookies |
These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example, analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of visits, and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. |
| 3. Functionality or preference cookies |
During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language, or your region) on the Websites. Cookies also store your preferences when personalizing the Websites to optimize your use of Webllena, for example, your preferred language. These preferences are remembered using persistent cookies, and the next time you visit the Websites, you will not have to set them again. |
| 4. Targeting or advertising cookies |
These Third-Party Cookies are placed by third-party advertising platforms or networks in order to deliver ads and track ad performance and enable advertising networks to deliver ads that may be relevant to you based upon your activities on the website (sometimes called “behavioral” “tracking” or “targeted” advertising). They may later use information about your visit to target you with advertising that you may find interesting on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites. |
Many of the cookies placed through our Website are session cookies, while others are persistent cookies, “first-party” cookies, and “third-party” cookies.
- First-party cookies are cookies set by a website when visited by the user (e.g., cookies placed by webllena.com).
- Third-party cookies are cookies that are set by a domain other than that of the website visited by the user. If a user visits a website and another entity sets a cookie through that website, this is a third-party cookie.
- Persistent cookies are cookies that remain on a user’s device for a specified time. The cookie activates each time that the user visits the website.
- Session cookies are cookies that allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are temporary; once you close the browser, the browser deletes the session cookies.
List of Cookies used on the Websites:
Google: For more information about what Google collects and to opt out of interest-based advertising, please see:
https://policies.google.com/technologies/ads?hl=en-US
Google Analytics, AdWords: For more information about Google Analytics cookies, please see help pages and privacy policy of Google Inc. (Google) at:
https://www.google.de/intl/en_uk/policies and
https://developers.google.com/analytics/devguides/collection/analyticsjs/help
Types of Cookies we use
These cookies are used to make advertising messages more relevant to users. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on user interests.
App Nexus
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
uuid2 |
|
This cookie is owned by App Nexus and used to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding. |
|
DoubleClick
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
test_cookie |
|
A session cookie used to check if the user’s browser supports cookies. |
United States |
|
IDE |
|
Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years. |
United States |
The Trade Desk
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
TDCPM |
|
Set by the CloudFlare service to register a unique ID that identifies a returning user’s device. The ID is used for targeted ads. Expires after 1 year. |
United States |
|
TDID |
|
Is a third party cookie that contains a unique randomly-generated value that enables the platform to distinguish browsers and devices. |
United States |
Casale Media
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
CMPRO |
|
Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising |
United States |
|
CMPS |
|
Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising |
United States |
|
rum |
|
Used by the advertising platform Casadale Media to determine the visitor's interests based on pages visits, content clicked and other actions on the website. |
United States |
|
CMID |
|
Persistent cookies set by CasaleMedia for anonymous user tracking, and using the data used for targeted advertising |
United States |
BidSwitch
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
c |
|
Regulates synchronisation of user identification and exchange of user data between various ad services. |
United States |
Campaign Manager
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
activeview |
|
Used by Google as a measurement solution that detects viewable display ad impressions by detecting viewability via a piece of code that captures the cumulative time an ad has been viewed. |
United States |
AppNexus
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
anj |
|
This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner |
|
Google Ad Manager
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
__gads |
|
Set by Google Ad Manager on a site to help with measuring how a user interacts with the ads on that domain and preventing the same ads from being shown to the user too many times. |
Netherlands |
Adobe Media Optimizer
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
everest_g_v2 |
|
Media Optimizer sets this cookie after a user clicks on a client's ad. This cookie maps clicks to other events on the client's website. Persistent cookie that is saved for 2 years |
United States |
Platform161
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
tuuid |
|
Unique value to identify individual users. |
United States |
bidswitch.net
| COOKIE NAME |
|
DESCRIPTION |
COUNTRY |
|
tuuid_lu |
|
Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times. |
Manage cookie preferences
Cookie Settings
-
- EU Users: The Internet advertising industry has produced a guide for EU users on behavioral advertising and online privacy that you can find at: https://www.youronlinechoices.eu/
- US Users: For more information and to opt out of ad networks operated by members of the Digital Advertising Association (DAA), visit the DAA AdChoices page: www.aboutads.info/choices
- Canadian Users: Users in Canada should go to the DAA’s Canadian AdChoices page: https://youradchoices.ca/en/tools
International Chamber of Commerce United Kingdom: Information on the ICC (UK) cookie guide can be found on the ICC website section: https://iccwbo.uk/pages/privacy-policy
-
Updating This Policy
If there are any material changes to this Policy, we will notify you by posting a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.
Last revised on March 4, 2021
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