The Benefits of Using HTTPS: Increased Security, Trust, and Compliance

On Mar 2, 2023

Learn about the benefits of using HTTPS for website security, user trust, and compliance with regulations. Discover how HTTPS encryption can protect sensitive information, mitigate browser warnings, and improve website performance. Understand why HTTPS is a best practice for website owners in today’s digital landscape.

HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP, the protocol used for transferring data between a website and a web browser. HTTPS uses SSL (Secure Sockets Layer) or TLS (Transport Layer Security) encryption to protect the data being transmitted over the internet from unauthorized access or interception.

To tell if a website is using HTTPS, you can look for the padlock icon in the address bar of your web browser. The padlock icon indicates that the website is using a secure connection and that your data is being encrypted. You can also look for “https://” at the beginning of the website’s URL instead of “http://”. If a website is using HTTPS, you should see “https://” in the URL instead of “http://”.

HTTPS helps to prevent phishing attacks _ photo: Pixabay

There are several benefits to using HTTPS (Hyper Text Transfer Protocol Secure) for a website:

Increased security: HTTPS encrypts the data being transmitted between the website and the user’s browser, making it much more difficult for hackers or other malicious actors to intercept or steal sensitive information, such as login credentials or credit card numbers.
Improved trust and credibility: When users see the padlock icon and “https://” in the website’s URL, it signals that the website is secure and that their data is being protected. This can improve user trust and confidence in the website, which can lead to increased conversions and sales.
Better search engine rankings: In 2014, Google announced that it would give a ranking boost to websites that use HTTPS. This means that using HTTPS can help a website rank higher in search results, which can lead to increased traffic and visibility.
Compliance with regulations and best practices: In many industries, using HTTPS is required by law or regulation, such as in the healthcare or finance industries. Even if it is not required, using HTTPS is generally considered a best practice for website security and can help to protect both the website owner and the users of the website.
Protection against phishing: HTTPS helps to prevent phishing attacks by making it more difficult for attackers to impersonate a legitimate website and steal sensitive information from users.

Mitigation of browser warnings: Modern web browsers, such as Google Chrome, display warnings to users when they visit websites that are not secure. These warnings can be scary and can lead users to leave the website. Using HTTPS helps to mitigate these warnings and reassure users that the website is secure and trustworthy.
Protection against content injection: HTTPS also helps to protect against content injection attacks, where an attacker injects malicious code into a website’s content, such as ads or scripts. With HTTPS, the encryption of the data being transmitted makes it more difficult for an attacker to inject malicious code.
Better performance: HTTPS can actually improve website performance by reducing the time it takes for the website to load. This is because HTTPS allows for the use of HTTP/2, a newer version of the HTTP protocol that can load website content faster and more efficiently.

In summary, using HTTPS is a best practice for website security and provides numerous benefits, including increased security, trust, search engine rankings, compliance with regulations, protection against phishing and content injection, mitigation of browser warnings, and improved website performance. With the increasing importance of online security and privacy, it is essential for website owners to implement HTTPS on their websites.

The cost of implementing HTTPS for a website can vary depending on the size and complexity of the website, as well as the method used to obtain the SSL/TLS certificate.

In general, there are three main options for obtaining an SSL/TLS certificate:

Free certificates: Some Certificate Authorities (CAs) offer free SSL/TLS certificates. The most popular provider of free certificates is Let’s Encrypt. However, free certificates may have limitations, such as only being valid for a short period of time or not providing as much assurance as paid certificates.
Domain validated (DV) certificates: DV certificates are the most basic type of SSL/TLS certificates and are generally the least expensive. They provide basic encryption and verify only that the domain name listed on the certificate matches the domain name of the website.
Extended validation (EV) certificates: EV certificates are the most expensive type of SSL/TLS certificates and provide the highest level of assurance. They require more extensive verification of the identity of the website owner and can take longer to obtain.

The cost of implementing HTTPS for a website can range from free to several hundred dollars per year, depending on the type of certificate chosen and the method of obtaining it. However, the benefits of using HTTPS, such as increased security and improved search engine rankings, often outweigh the costs.