Since the rise of the digital age, consumers have begun to recognize the quality of information about different custom brands.
For this reason, brands explore the means to address this by identifying ways to convey their promotional messages through contemporary forms of communication.
Combined with this, in recent years, consumers have developed a habit of engaging in discussions through multimedia platforms for exchanging opinions and information with others.
Given this activity, new platforms, such as blogs, have been created that facilitate these discussions.
In conclusion, vlogging has become an essential element of today’s brand communication plans and a driving force shaping the new era of marketing.
What is vlogging?
According to Wikipedia, a vlog is a type of blog that uses video as a means of communication. Vlog (‘video blog’) uploads often incorporate an ’embedded video or link’ and the content is enriched with engaging text and images. This type of video has become very common on the YouTube channel.
Vloggers along with their audience constantly diversify the teen social media scene and their experience. Their rise is linked to the large number of loyal followers that popular vloggers have, which also challenges the impact of traditional media. There are many other benefits of vlogging.
Why has vlogging become a digital trend?
To get a broader idea of the role YouTube has acquired in everyday consumer life, let’s look at some key numbers.
About one billion people use YouTube, which is one in three people who use the Internet. Every day, users spend a total of millions of hours watching videos, resulting in millions of views.
The best YouTube users fall into the age group “18-34 and 18-49” at a much higher percentage than those directed through television; 40% of them click on it through their mobile phones.
Based on 2015 trends, sellers have identified the need to connect with vloggers and start collaborating with them to promote their brands.
A new means for marketing and advertising has been identified through the practice and growth of vlogging. Vloggers, who mainly belong to the young age group, create videos in which they appear in their personal environment showing elements of a normal day in their lives. Brands can not only collaborate with advertising vloggers, but they can also create their own brand vlogging channels.
Numerous companies and brands have started using vloggers and taking advantage of their huge exposure and millions of subscribers on YouTube.
This means that brands recognize the power of this new tool and the fact that these young stars are transforming the way consumers interact and report online.
This is a reminder that YouTube as a channel is not the main reason to create this trend, but the expansion of mobile usage and the fact that consumers need clear and honest data on the benefits of products and brands.
In conclusion, video is essential for your brand communication that allows you to target your brand to a large group of people. Starting a vlog is easy and convenient.
You can start searching with your phone without investing a lot of money. All you need is a phone holder to record high quality videos.
Why should a brand participate in vlogging?
Before deciding to incorporate a vlog into their brand communication strategy, the brand management team should know the reasons for considering this new platform.
Audience reach and content
Vlogger’s YouTube channels can provide a boost to reach a wide audience that other platforms may not have been able to serve.
In addition, in terms of content, it is an opportunity for brands to provide product information in any creative way they want along with vlogger information.
Vloggers are creating organic content that drives consumers to action. This new content marketing tool is valuable to brands and companies spark the creativity of vlog owners.
In addition, they allow them to communicate with their audience in the way they are used to making brands as much out of it.
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