Having a good website is important to your online business. It’s not the only thing that you need though. You need to make sure you promote your business to the masses. This is where mobile marketing comes in.
Don’t forget to add tracking capabilities into your mobile marketing. Just because the screen is smaller, doesn’t mean it is less important. Add tracking extensions to the hyperlinks you are using in mobile marketing campaigns and look into various mobile services that offer robust tracking capabilities for a plethora of mobile tactics.
Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phone have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.
Even though it is important to be brief in cellphone communications, do not incorporate TXT shorthand in your messages to customers. Regardless of its overall acceptance, TXT abbreviations are unprofessional. You may find that customers who accept shorthand are counterbalanced by an equal number that take offense or are turned off by it. Avoid the whole balancing act and stick to proper language.
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.
Make sure your mobile marketing campaign works across all mobile platforms. To run a successful campaign, you don’t want to leave a large part of your audience without the availability to see your ads. You also don’t want to discourage them by running an ad that they can see, but doesn’t function properly on their device. Make sure your campaign is available on all platforms, and test it for functionality before you email it.
Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.
The old rules of telephone marketing also apply to mobile marketing. The telephone call from a sales person during dinner time is one of the quickest ways to lose a sale and a customer. Time your marketing messages for mid-morning to early-afternoon. Do not send messages in the middle of the night or at dinner time.
To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location aware services and directions on demand. But, do not forget most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.
The old rules of telephone marketing also apply to mobile marketing. The telephone call from a sales person during dinner time is one of the quickest ways to lose a sale and a customer. Time your marketing messages for mid-morning to early-afternoon. Do not send messages in the middle of the night or at dinner time.