A Guide to Effective Video Conferencing

The term “video conferencing” can be easily understood as a virtual meeting between two or more individuals utilizing high-quality software and hardware. This method of communication has proven to be a convenient solution for both businesses and individuals. In this post, we delve into various categories to classify video conferencing or video calls.

Desktop Applications: This type of video conferencing is commonly used by internal members of organizations. Companies providing video conferencing solutions often support desktop applications. Users need to download the application once, granting access to the latest products, releases, and features for participants in the video call. Features include scheduling, hosting, and joining, collaborating with HD video and audio, screen sharing, application sharing, uploaded video sharing, as well as chat and annotation.

 Video Conferencing
Video Conferencing – photo: Pixabay

Browser-Based: Browser-based video conferencing eliminates the need for downloading any specific application or software. Participants can join a video call by logging in through a common web browser. The key feature of this type is its support for WebRTC (Real-Time Calling standard), making it ideal for external participants. Sharing a simple URL allows anyone to join the video conference without requiring additional software downloads. Experts recommend ensuring full WebRTC-based options for 2-way video, audio, and content sharing through the browser.

Mobile-Based: As the world becomes more accustomed to mobile devices, mobile-based video calls and conferencing have become invaluable for businesses and those with small business phone systems. Joining a mobile-based video conference is easy, requiring participants to use the vendor’s proprietary mobile app. Alternatively, leveraging WebRTC and using a browser for joining the video call is possible without the need for additional desktop software. While it’s advisable to download the mobile meeting app for complete access to features, some advanced apps offer toll-free and local phone number choices for dial-in and call-me-back services. Mobile conferencing provides the flexibility to join from anywhere with a Wi-Fi signal or through a cellular carrier’s data plan.

The best video conferencing software: Here are some popular and highly regarded options:

  1. Zoom: Known for its ease of use, Zoom gained immense popularity for both personal and business use. It supports various platforms, offers HD video and audio, and includes features like screen sharing and recording.
  2. Microsoft Teams: Integrated with the Microsoft 365 suite, Teams is an excellent choice for businesses already using Microsoft products. It provides a comprehensive platform for chat, video calls, file sharing, and collaboration.
  3. Cisco Webex: Webex is a reliable and feature-rich platform with strong security measures. It’s suitable for both small businesses and large enterprises, offering video conferencing, webinars, and collaboration tools.
  4. Google Meet: Part of the Google Workspace (formerly G Suite), Google Meet provides a simple and effective platform for video conferencing. It integrates seamlessly with other Google apps and services.
  5. Skype: A longtime player in the video calling space, Skype is known for its user-friendly interface and global accessibility. It’s a good choice for personal use and smaller team meetings.
  6. GoToMeeting: Offering a robust set of features, GoToMeeting is widely used for its reliability and ease of use. It supports video conferencing, webinars, and screen sharing.
  7. BlueJeans: Acquired by Verizon, BlueJeans is a cloud-based video conferencing solution with high-quality audio and video. It’s suitable for businesses of various sizes.
  8. Cisco Jabber: Cisco Jabber combines video conferencing with instant messaging and collaboration tools. It’s often used in enterprise environments.
  9. Adobe Connect: Known for its versatility, Adobe Connect is used for webinars, online meetings, and training sessions. It includes interactive features like polls and breakout rooms.
  10. RingCentral: RingCentral provides video conferencing along with a comprehensive business communication platform, including messaging and phone services.

The best software depends on your specific requirements, such as the size of your meetings, collaboration features needed, security considerations, and integration with other tools. Additionally, the landscape of video conferencing software can change, so it’s a good idea to check for the latest reviews and updates.


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